Jacksonville’s Redmen’s Hall, the U.S. Hotel, the Masonic Hall, the Odd Fellows building, and Veit Schutz Hall all had ballrooms or dance floors, and weekly dances were a popular form of local entertainment. Masquerades, or fancy-dress balls, were particularly popular over the holidays. At masquerades, prizes were typically awarded for best costume. And it was also common for spectators to pay to watch the costumed partygoers entering the ball—like fans today paying to watch celebrities attend a gala or awards ceremony today. For Jacksonville’s 1901 New Year’s Eve ball, the local newspaper noted that a Portland costumer came down with trunk loads of costumes that could be rented or purchased for the occasion.